What do we really buy with our $5 Latte at Starbucks when I can pay $2.50 at McDonalds? If you think it is the coffee you would be mistaken! We buy an experience. You can get the same (arguably) coffee, same frothed milk (they buy from Walmart when the run out of stock….that made you
Monkey Business Explained
Have you seen a great deal of monkey business going on around 4D Success? In the logo, in our mugs, cards and even on our desks… our newsletter server is even called mailchimp (not our design but sure fit us to a “t”). What is this all about, clever marketing, a company full of monkeys
When did employee happiness stop mattering
Some where in the middle of the economic downturn we lost someone…not just in layoffs and downsizing and mergers. We lost the employee, all of a sudden employees became not TEAM members but an economic digit that either had to be flogged to increase productivity or fired to find someone who worked faster or cost